Panel Hosts

ddi panelist

Supporting Driver Attention Holistically: Perspectives from the AHEAD Consortium

Bryan Reimer, Ph.D. Research Scientist, MIT AgeLab.

Since the current driver distraction guidelines were developed, the scientific understanding of glance behavior, attention threading, situation awareness, the role of driving context, and other related topics has advanced, based to a significant extent on naturalistic driving research. In addition, vehicle systems have progressed with new forms of external and internal sensing, increased computational capabilities, better screens, greater integration of multi-modal interfaces, driver monitoring, and driver feedback systems. A panel discussion will summarize relevant research and a new conceptual approach for addressing attention management through system design and driver support being developed by the Advanced Human Factors Evaluator for Automotive Demand (AHEAD) consortium. The premise is to build upon existing work, introduce attention centric design, and, in real-time, assess whether drivers are paying sufficient attention for the current situation. The aim is to leverage technology to promote the rebuilding of situationally relevant knowledge and readiness to respond.

The panel dialogue will be hosted by Bryan Reimer, Ph.D. Research Scientist, MIT AgeLab.

Dr. Reimer is the founder and co-director of AgeLab’s Advanced Vehicle Technology (AVT) Consortium and Advanced Human Factors Evaluator for Attentional Demand (AHEAD) consortium. He collaborates with industries worldwide on the topics of driver safety, vehicle automation, and other technological concerns related to human factors and Artificial Intelligence. In addition to his work with students and a multi-disciplinary team at MIT, he is a research advisory board member for Autoliv, former advisor to Affectiva, and an active consultant to the automotive and entrepreneurial community. In 2024, Dr. Reimer was appointed by U.S. Transportation Secretary Pete Buttegieg to the Department of Transportation’s Transforming Transportation Advisory Committee (TTAC), a 27-member team of experts and advocates from academia, local government, industry, and the labor sector, to provide advice on plans and approaches for transportation innovation. He is a Contributor to Forbes and regularly featured in the press as a mobility futurist and as an expert in automotive safety. A seasoned conference and event presenter, Reimer has provided keynote addresses on the topics of driver attention and vehicle automation. In his 2018 TEDx talk, “There’s more to the safety of driverless cars than AI”, he discusses the undertreated health crisis on our roads and the limits of focusing on automation alone as a solution. He suggests that the modernization and automation of our mobility ecosystem will require increased transparency and collaboration between the public and private sectors to enhance consumer trust and make vehicle automation the most critical life-saving technology of the century.

Linda Angell is Angell is President and Principal Scientist at Touchstone Evaluations, a human factors research firm. She has worked for 45 years in both industry and academic settings and works to improve the way that humans and technology work together within systems – specializing in the area of driver attention and safety.

Bruce Mehler is a Research Scientist at the Massachusetts Institute of Technology AgeLab. He has an extensive background in the development and application of non-invasive physiological monitoring technologies and research interests in workload assessment, individual differences in response to cognitive demand and stress, and in how individuals adapt to new technologies and user interfaces.

Dr. Lee Skrypchuk is a Senior Technical Specialist for Human Machine Interface. In his role at JLR, Lee works closely with the product development teams looking at how to design appropriate interface systems for the vehicle environment following a Human Centred Design approach.

Steven Feit is a Chief Engineer with over 20 years of industry experience with Honda Development & Manufacturing, LLC, where he currently specializes in Human Machine Interaction and User Experience research.

Gregory M. Fitch is the Head of Safety and UX Research for Android Auto, Google. His work provides a perspective on how automotive infotainment systems can be designed to mitigate driver distraction using new technology available in vehicles today.

Alexandria M. Noble is a Senior User Interface Safety Lead at CARIAD, Inc. As part of the panel, she will discuss how we can leverage the lessons of the past to minimize driver distraction and keep the driver’s attention on the road.

panelist

Overcoming the Distraction Challenge through a Multidimensional Approach

C. Y. DAVID YANG, Ph.D.

This plenary panel, titled Overcoming the Distraction Challenge through a Multidimensional Approach, will feature speakers from government, industry, and advocacy sharing their knowledge and perspectives on the topic of distraction beyond research. This 75-minute interactive session will discuss strategies to combat challenges related to distraction, from policy and education to technology and enforcement. Panel speakers will deliver opening remarks and field questions from the audience.

Dr. David Yang, President and Executive Director of the AAA Foundation for Traffic Safety, will host a panel session titled “Overcoming the Distraction Challenge through a Multidimensional Approach” at DDI2024. This engaging panel will delve into practical implementations and insights from regions with distracted driving legislation. Attendees will hear from key stakeholders e.g. legislators, activists, law enforcement officials, and others about the successes and challenges faced in reducing driver distraction in the US.

Join us to gain valuable perspectives on improving road safety and learn about innovative strategies to tackle the ongoing issue of driver distraction.

Dr. C. Y. David Yang is the President and the Executive Director of the AAA Foundation for Traffic Safety.

Dr. Yang has co-authored numerous peer-reviewed journal articles, conference papers, and research reports on subjects related to vehicle technologies and automation, traffic safety, operations, and planning. An ITE Journal article he co-authored won Institute of Transportation Engineers’ 2015 Traffic Engineering Council Best Paper Award. He is an associate editor for the Journal of Intelligent Transportation Systems: Technology, Planning, and Operations and a member of the editorial board for the International Journal of Transportation Science and Technology. In addition, Dr. Yang serves on the Transportation Research Board’s Committee on Transitioning Evidence-Based Research into Practice and Research and Technology Coordinating Committee. He is also an advisory board member for a number of university transportation research centers.

Dr. Yang attended Purdue University and received his Bachelor of Science, Master of Science, and Doctor of Philosophy degrees in the field of civil engineering. In 2018, he was honored with the Civil Engineering Alumni Achievement Award from Purdue University.

Aghogho Edevbie

Aghogho Edevbie currently serves as Michigan’s Deputy Secretary of State. Before Secretary Benson appointed him in March 2023, he was the Michigan State Director of All Voting is Local. Aghogho has played a crucial role for more than a decade in protecting voters through his advocacy for ballot drop boxes, early voting, increased funding for clerks, and protections for election workers. During the 2022 election cycle, Aghogho served on the drafting committee for the successful voting rights Proposal 2 ballot initiative, which amended Michigan’s Constitution. A Detroit native, Aghogho has a bachelor’s degree in political science from the University of Michigan and a juris doctorate from the University of Michigan Law School.

Esther (Essie) Wagner

Essie Wagner is the Director of the Office of Behavioral Safety Research in NHTSA’s Office of Program Development and Delivery. Her office is responsible for studying how to change behavior to improve traffic safety outcomes. Through the years, Essie developed expertise in the areas of safe systems, older drivers, and pedestrian safety issues. Prior to joining NHTSA 26 years ago, she worked at the Federal Highway Administration’s Turner Fairbank Highway Research Center doing human factors safety and driving simulator research. Essie earned a Master of Arts degree in Human Factors Psychology from George Mason University in Fairfax, Virginia and a Bachelor of Arts degree in Psychology from The College of Wooster in Wooster, Ohio. Her two children are awesome. She lives in Arlington, Virginia with her husband (Jamey).

Jessica Cicchino

Jessica Cicchino is senior vice president for research at the Insurance Institute for Highway Safety, where she oversees the Institute’s work on driver behavior, human factors, and roadway infrastructure. She is the author of over 75 peer-reviewed papers on topics such as distracted driving, speed, pedestrian safety, crash avoidance technology and driving automation. Prior to joining the Institute as a research scientist in 2012, Dr. Cicchino worked as a research psychologist at the National Highway Traffic Safety Administration. She received a PhD in psychology from Carnegie Mellon University and a bachelor’s degree in cognitive science from Vassar College.

Steve Kiefer

Steve Kiefer is the founder of The Kiefer Foundation whose mission is to end distracted driving and all associated traffic deaths and injuries. The Kiefer Foundation was established in 2016, in honor of his son Mitchel Kiefer, who was tragically killed by a distracted driver on September 19th, 2016. In July 2018, Kiefer received the Distinguished Service Citation from the Automotive Hall of Fame honoring the work he has done to end distracted driving through the Kiefer Foundation.

Kiefer recently retired from General Motors, after nearly 40 years of experience in the automotive industry, including leadership positions in major markets around the world. Kiefer’s most recent position was President, GM International, a position he has held since November 2019. Kiefer was a member of the GM Senior Leadership Team. In this role, he was responsible for GM operations outside of North America and China. His mandate was to deliver profitable growth in the 60+ international markets in which GM competes.

Prior to this role Kiefer spent five years as Senior Vice President, Global Purchasing and Supply Chain, where he delivered $2B of annual cost reductions for 5 consecutive years, while significantly improving supplier relationships. Kiefer joined GM in September 2013 as Vice President, Global Powertrain, after more than a decade of senior leadership roles with the automotive supplier Delphi.
Kiefer has deep cross functional expertise in all areas of the automotive business, including engineering, sales, purchasing, supply chain, operations, finance, government relations, corporate strategy and general business management. Throughout his career, Kiefer has focused on product innovation to drive customer value and profitable growth.

Kiefer is a member of the Michigan Governor’s Traffic Safety Advisory Commission and the Michigan State University College of Engineering Alumni Association Board. He was GM’s key executive at Michigan State University and previously served as a member of the Berkeley Engineering Advisory Board, the Supervisory Board of Adam Opel AG in Germany and the board of directors of United Way for Southeastern Michigan.

Kiefer received a master’s degree in business administration from the University of Michigan. He earned a bachelor’s degree in mechanical engineering from Michigan State University, which included engineering studies at RWTH Aachen University in Germany.

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